Made in England
27th Oct 2011
It’s odd how geography changes people’s perception so much. When I am travelling overseas on business it is quite common for people I come across to talk about UK hi-fi manufacturers with respectful admiration. The view from abroad is of UK companies making highly desirable products that sound quite superb compared to mass-produced audio. Am I alone in being annoyed by our scandalous press when they paint a picture of pre-war UK manufacturing struggling to compete? It’s just not true.
Cyrus buys almost all its components in the UK and I can report our suppliers are investing in the latest machinery and technologies to compete at the highest level in a global market. For instance our circuit boards come from Nottingham or Northern Ireland and are made to a far higher standard than samples from many overseas manufacturers we have tried. Our partners have a vested interest in helping us make consistently high quality products and work hard to help us maintain repeatable production test measurements compared to the Golden Reference samples in the Cyrus lab.
Our conscious decision to manufacture in the UK is not because it’s geographically round the corner, rather it is because it is the best place in the world to access top quality engineers and therefore leading-edge manufacturing. As wage rates rise in “low cost” economies the superior quality of better made products will become more and more apparent. Ironically in the Far East most consumers aspire to superior European products and are prepared to pay a sizable premium for the quality and status of a UK made product.
Peter Bartlett
27th Oct 2011
It’s odd how geography changes people’s perception so much. When I am travelling overseas on business it is quite common for people I come across to talk about UK hi-fi manufacturers with respectful admiration. The view from abroad is of UK companies making highly desirable products that sound quite superb compared to mass-produced audio. Am I alone in being annoyed by our scandalous press when they paint a picture of pre-war UK manufacturing struggling to compete? It’s just not true.
Cyrus buys almost all its components in the UK and I can report our suppliers are investing in the latest machinery and technologies to compete at the highest level in a global market. For instance our circuit boards come from Nottingham or Northern Ireland and are made to a far higher standard than samples from many overseas manufacturers we have tried. Our partners have a vested interest in helping us make consistently high quality products and work hard to help us maintain repeatable production test measurements compared to the Golden Reference samples in the Cyrus lab.
Our conscious decision to manufacture in the UK is not because it’s geographically round the corner, rather it is because it is the best place in the world to access top quality engineers and therefore leading-edge manufacturing. As wage rates rise in “low cost” economies the superior quality of better made products will become more and more apparent. Ironically in the Far East most consumers aspire to superior European products and are prepared to pay a sizable premium for the quality and status of a UK made product.
Peter Bartlett
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